We talk a lot about the customer / retailer relationship taking a turn for the worse at point of order, and how there’s little incentive for the sales exec to maintain the high level of communication, engagement and emotion the customer demands, so it heads, naturally, south.

It’s all very well identifying the problem, what about the solution?

Although a one-on-one, personal relationship is ideal, there's a lot customers want that can be provided digitally via automated communication.

But, for this automated customer comms, from point of order to point of handover, to deliver significant return in terms of upsell, high CSI score and ensuring the deal actually completes, it needs to grab the baton from the sales team with a very firm grip.

Here are 3 ways we’ve developed AutoBuzz with personalisation in mind…

CONTENT

AutoBuzz builds, in real time for every new customer, a custom microsite. We call this the WelcomeHub and its focus is all about the customer.

The content is geared towards the customer with their name at the top, front and centre, and it has the ability to detail the car that’s been ordered with the associated accessories and accompanying video content.

AutoBuzz establishes when the car is being delivered, even if this dates changes, and ensures the communication changes as the handover day nears. Bringing the customer ever closer to their retailer.

LOCALISED

AutoBuzz also identifies where the order was made, to provide a local dealer experience as well as a personalised one.

The customer is used to going back to the same showroom and dealing with the same person, so AutoBuzz has the ability to localise the content and replicate that same showroom experience.

REPORTING

Because every customer has their own WelcomeHub, the reporting analytics that AutoBuzz offers is able to provide goes way beyond traditional tracking software. Customers aren’t put into categories or lumped together with 000’s of others who have clicked a link.

AutoBuzz tracks journeys beyond the ones promoted by email, SMS or WhatsApp and feeds all of this purchase journey information back to the dealer.

We understand that as a customer, you would much rather a sales exec call three months into your order wait to talk about an accessory you’d been watching a video on and looking at, then a random call out of the blue that has no real purpose. With AutoBuzz, the call-backs are personalised, focused and most importantly, effective.

The good sales people out there (and there are plenty) will do everything they can to communicate with customers once the order is taken. They just have to hope they don't catch them on a bad day. That's a lot of effort and a lot of hoping - meaning it's just not a scalable solution.

Why not try a demo and see what the ‘customer view’ is like for yourself. Then, if you have the time, we can show you how engagement is tracked, commercialised and reported back to the dealer.

SET UP A FREE DEMO TODAY!

For more information, feel free to get in touch and discuss a demo or integration of AutoBuzz to your dealer group by clicking HERE >>