A number of critical factors have moulded the modern game of football and re-shaped it into the one we watch today. The obvious culprits are money, television and the global transfer market.
But another, highly valuable contributor, is data.
Expected Goals by Rory Smith (an unexpected holiday read), literally details how the collection, study and scientific analysis of football data literally “conquered football and changed the game forever”.
Today, data is woven into the fabric of football. You simply can’t watch a game without real time stats being flashed onto the screen to help us all understand the direction the match is headed or to justify a particular outcome. It wasn’t always the case, of course.
Expected Goals looks at the early adopters of data science and some of the cameo appearances might be surprising. Sam Allardyce, Steve McLaren and David Moyes are all part of the story of how data became so inherent in the decision-making process for Premier League managers.
How do teams get that edge in games that are normally a forgone conclusion? Which players do Bolton Wanderers sign, with miniscule budgets, that can form a team capable of competing in the toughest football league in the world?
Finding that edge
They needed to find a new way, new strategies and devise new plans. Data opened up a new world to anyone with enough of an open mind to listen. Smith talks of Bolton signing Gary Speed which on the face of it was a bonkers decision - too old for the league, waiting for retirement, picking up his final pay cheque.
But, the data enabled Bolton to understand where he could add value. Work ethic, energy levels and accuracy during a game were tracked and monitored and the data said: sign him up. They did, and the decision was a good one - he played every single Premier League game for Bolton in his first season at the age of 35.
Expected Goals isn't just for football fans, it's so relatable and connected to the work we do at AutoComms. Businesses are looking for an edge in the retail world, in particular the franchised retail world. How do they find that edge to drive up performance in a unique and rewarding way?
New opportunities in retail automotive
Data is the new oil, apparently, and if retail automotive businesses want to unlock new opportunities they need to start mining for data in new areas of the buying journey. The opportunity to increase customer value, deliver a better customer experience and ultimately drive up revenue and profits does exist but retailers need to know where to look and see the value in the data tools like AutoBuzz can deliver.
Like in Expected Goals, and the data companies that the book tracks, we too have had early adopters and we too have some incredible individuals backing our campaign. Our belief is in that one powerfully potent section of the buying journey is undernourished, unleveraged and, by many, simply ignored.
AutoBuzz shifts automotive retailers from making educated guesses about when they can increase the value of customers to knowing when they can. The data flags poor customer experiences early and leaves little to chance.
This period of the buying journey has the ability to make or break the deal and the data we can uncover enables businesses to make crucial decisions that will determine success. It’s clearly defining that fine line that makes signing 34-year-old Speed a shrewd buy versus an expensive flop.
If that edge, that window into customer behaviour and patterns is of interest let us know. The team at AutoComms are on hand to shine a bright light on what is often seen as the most disappointing and unexciting stage of buying a car.
Want to find out more? Get in touch to get a small pilot set up and let us take you through the process. Drive efficiency through your sales team from September and free them up to handle new enquiries rather than manage drawn out forward order banks.
Our Award Winning software, AutoBuzz, is ready for you to activate, so click here to set up your demo today.
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