Make hay while the sun shines, goes the old adage, and that is certainly true for retail automotive groups because when enquiry levels are up sales teams need to leverage every single opportunity.
After all, who knows what’s lurking around the corner?
And, in May, the sector saw rising demand with enquiries up by 3% and sales of new and used vehicles rising 37%, against the same month last year – according to iTrackLEADS and as recently reported in AM Online.
It might sound simple but the complex nature of the modern sales team, particularly in retail automotive, mean that often there just isn’t the time and focus to purely deal with ‘new new’. The will is there, from both sales exec on the front line and the leadership team, but the reality is the sales day job requires multi-tasking with things like customer management.
Is your sales team efficient?
One of the key reasons groups integrate with the AutoBuzz software is to drive efficiency through the sales team and keep the sales team being a sales team rather than a customer management team. Forward orders, those customers who have already placed an order and are now waiting for their new or used car to arrive, require attention and focus.
Why? Because if they don’t get the great customer service and experience they have had up to order point they could cancel their order or give a poor CSI at handover.
AutoBuzz takes the pressure off sales teams by providing an automated, personalised and localised communication strategy to customers between order and handover. Sales teams only need to get involved when a customer is either extremely active (ie, highly engaged with products like Gap or Service Plans and an upsell opportunity is clear) or when they are ‘at risk’ of getting a poor customer experience.
By enabling AutoBuzz to connect with customers, give updates on what to do next and keeping them excited about their purchase, sales teams can focus on giving new enquires the kind of care and attention that leads to month-on-month increases in sales, revenue and profit.
When enquiry levels are up, what would you rather the sales team were focused on? New opportunities or holding on to the ones that have already been pushed past the order stage?
Sometimes those making the hay need the tools and technology operating in the background to make absolutely sure that performance is optimised, existing opportunities stay on track and new ones get the kind of focus and attention that leads to more conversion.
AutoBuzz automates communication to each and every customer, keeps them excited about the prospect of a new vehicle and drives up revenue by presenting profitable products and services at the right time while the customer waits.
Get in touch today to arrange a demo and find out how it would work for your automotive retail business.
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