“New car sales continued to fall in April, largely driven by supply side constraints and continued lockdowns in China which have impacted the availability of new vehicles and causing the SMMT to revise its market outlook for 2022, with 1.72 million new cars now expected to be registered this year, down from previously forecast 1.89 million,” reports Motor Trader News.
The numbers remain high, but the ripple effect will be felt across the world and across dealer networks in the UK.
Boardrooms, meeting rooms and sales teams will be alive with chatter about maximising the value of every customer, protecting revenue and making the very most of what they already have.
Just this week, AM Online’s website carried an interview with Robert Forrester, CEO of Vertu Motors, who explained that right now the business has to ask itself: “Do we currently pay enough attention to trying to ensure that we keep the customers that we’ve got?”
Holding on to customers when heads are being turned and maximising value of customers is crucial, but at what point in the buying journey is your attention focused?
While much has been said and developed to support the pushing of customers through the showroom door and into test drives (from both manufacturer and local dealer), and much is done to maintain loyalty and retention once the car is driven off the forecourt, what of the other valuable period of time in the middle?
Order to handover is, and has been for many years, a significant stretch of time where customers can become one of two things:
Vulnerable, disengaged and divorced from the process
Engaged, excited and incentivised to further personalise and become a brand ambassador
If you are interested in driving the later with your vast number of customers who are at this stage of the buying journey, take a look at what AutoBuzz can offer with a quick, easy free demo.
SET UP A FREE DEMO TODAY!
For more information, feel free to get in touch and discuss a demo or integration of AutoBuzz to your dealer group by clicking HERE >>
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