You can see the eyes roll in the meeting room when the presentation reaches the ‘dashboard’ stage.
“All you need to do is log in, search for your customers, and view their activity…”
The eye rolling screams: NOT ANOTHER BLOODY DASHBOARD!
We get it, sales teams are inundated with dashboards that might all be brilliant in their own right but how can they possibly be expected to log into every single one for all different pieces of information?
We’ve had this opinion so many times, and don’t disagree with it.
Any new piece of technology that supports revenue, drives up customer satisfaction scores and drives efficiency through the sales team, has to be a great addition to the business.
Agreed.
However, all too often the developmental work is focused on results and doesn’t consider how on earth the people that make it a success will actually get to use it.
Something that helped us massively as we developed AutoBuzz (v0, v1.0, v1.1, etc) was input from those in the trenches. From Head of Business down to Sales Executive, it always came back to this: How can we slot it into the existing workstream for the sales team?
Don’t re-route the sales team or give them anything else to do, just blend in without disruption.
If you can do that, you have a chance to actually getting close to realising the exciting potential.
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