As we've now heard, regulatory reviews are challenging the traditional model of selling GAP insurance, a valuable contributor to retailer profits for many years, leaving a potential void in revenue streams.
If GAP is no longer a viable upsell option, how do retailers fill the void?
Clearly, removing a profitable and popular item from shelves of the automotive retailer will cause disruption and revenue loss in the short-term, but forward-thinking businesses will be looking to swiftly increase exposure of alternative add-ons that are more than capable of filling the void.
AutoBuzz automates personalised content to car-buyers and tracks their activity in the crucial yet often over-looked post-order, pre-delivery phase of the car-buying journey.
In fact, retailers already integrated with AutoBuzz are seeing at least 20% of active customers between order and delivery going on to add additional products and services to their car order, whether it’s a different insurance product, service plan or paint protection.
As well as keeping the customer engaged with the journey and updated on progress of new or used vehicle delivery, AutoBuzz shares information on the various add-on products like paint and fabric protection, extended warranties or tyre and alloy insurance that are available to purchase if they’ve chosen not to up to that point.
In a seamless way, an integration with AutoBuzz relieves the pressure on the sales team who can focus on new enquiries.
Fill the gap with AutoBuzz
Within days of an integration, retailers that have chosen to target order to delivery in an innovative and scalable way are able to identify any customers showing interest on those add-on products.
In realtime, the platform ranks customers starting with those most likely to purchase those profitable add-ons and passes this valuable information back to the sales team.
Gear up your business to cover the loss of GAP with an AutoBuzz integration that can be up and running with just a few hours of dedicated time. To discuss how it would integrate with your DMS, get in touch today.
Commentaires