"The semiconductor supply chain was already under stress before the pandemic.
COVID-19, combined with recent challenges related to power outages, natural disasters, and geopolitical uncertainties, has only intensified the problem.
After closely examining the industry, including these recent supply and demand trends, we have concluded that the semiconductor shortage will likely persist in selected technology nodes for at least the next three to five years."
The above is an extract from a recent McKinsey & Company report that explores the background to the semi-conductor crisis that is impacting supply chain and wait times for customers who have ordered a new car.
The report isn’t all doom and gloom and outlines some practical advice for those in the industry. The key message is an important one: This isn’t going away any time soon.
So, rather than businesses on the retail side sticking their heads in the sand and waiting for it all to blow over, why not take the advice and also make some practical changes to ease the impact?
Let’s face it, the biggest problem that the retailers are encountering is a customer service and customer communication one. With such long periods of time between order and handover how can they possibly be expected to maintain contact with customers in a meaningful way?
Because, as the contact, engagement and the personalised approach wears thin so too does the buyer’s interest in the deal and any potential other purchases he or she might make.
Filling that void is the key, it keeps customers engaged and informed while freeing up the sales team to do what they do best – and that’s not constantly making 000’s of calls to anxious customers.
This is a lag in the buying journey that’s not going away, dealers need to equip themselves better than they are and stop simply hoping that customers won’t call or demand updates. They will.
If you want to demo our solution very quickly and very easily, click the link below and we’ll set that up for you. Automated communication between order and handover is ready to be integrated with your dealer management system.
For the McKinsey & Co report, click here
If you’d like to demo the platform, simply click here to book your series of emails that will present the ‘customer experience’ that AutoBuzz offers.
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