Since we started working in retail automotive (which is going back more than ten years now) we’ve been talking about how great it is that dealers up and down the country are investing time, effort and money in curating and sharing content with their customers.
That’s a tick.
However, the ones that really excel in this space are the ones that have discovered the impact that ‘bespoking’ that content and localising communication can have on customer engagement, satisfaction and, ultimately, revenue levels.
All our research conducted to date, as well as the data coming out of our own platform, points towards a simple truth: Retailers must be able to match face-to-face interaction in terms of value and impact when communicating online.
So, what happens if you apply this logic to one of the biggest problems facing the automotive space today – the order to handover gap?
The moment in time after a customer has committed (emotionally, financially…) to the purchase of a new or used car but alas won’t be driving it home until some vague future date. Right now it's weeks, months, sometimes more than a year down the track.
An extra room
Well, what you get is a big bright light being shone in an area of the buying journey that has never been seen before.
It’s literally like finding an extra room in your house.
And, in turn, an anxious waiting time full of questions, disengagement and uncertainty becomes a marketplace.
In that marketplace people want to discover additional services and products that are relevant to them and interact with information about the new car they have committed to purchase.
Automated, hands off AND entirely bespoke
But, and this is important, it has to be automated, hands off for the sales team and 100% transparent. It needs to act like an exceptional customer service platform in terms of content and features but behave like a data engine that begins to help automotive retailers and OEMs discover the behaviour and interest of customers in this lengthening space.
The good news is, it’s here.
Welcome to AutoBuzz, the automated communications platform that is dedicated to filling the revenue-damaging, satisfaction-bashing period of time between order and handover.
We’re live, it’s live, clients are loving it and so are the hundreds of customers going through the platform every day.
SET UP A FREE DEMO TODAY!
To set up a demo simply get in touch by clicking HERE >>
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