You can prod and poke and force a reaction with an email or a WhatsApp message, but at AutoComms Solutions we actually believe in reporting on ‘genuine’ engagement.
You see, traditional campaigns only go so far. It’s fine to track and report on customers who open an email and click on a service plan while they wait for their new car to arrive, having already committed to the order.
But, how much more powerful would it be to know what goes on behind the scenes? Where the customer goes from that initial email interaction, and where they go on to spend their actual, unprompted time.
That’s the magic.
It’s this magic that gives dealers pure transparency on the opportunities that hide within the order to handover marketplace. It’s all part of our mission to flip anxiety into engagement, and then let the retailer know how best to communicate with that customer.
You can only get customers engaged by consistently adding value, with personalised and lucrative communication on a variety of topics related to their order. It’s short-sighted (the data would suggest) to believe that customers only want to watch videos on their new car or just hear about additional products and services.
We work with our clients to find the right mix of content to achieve optimum engagement.
Once this is reached, it’s really a case of enabling the customer to enjoy the communication and then for the retailer to leverage the results.
Those using AutoBuzz for order to handover communication are seeing significant return on investment through customer satisfaction and profitable upsells. The data is there. The opportunities are there, you just need to unlock them.
Experience AutoBuzz for yourself today.
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For more information, feel free to get in touch and discuss a demo or integration of AutoBuzz to your dealer group by clicking HERE >>
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