One of the most common, and natural, questions we’re asked at AutoComms is:
“What’s the activation process?”
AutoBuzz, our award winning order to delivery communications platform, has been engineered to integrate with your DMS and automate personalised and localised content to new and used car buyers from the moment they order to the moment they take delivery of the vehicle.
Remember, with AutoBuzz every single new or used car customer gets a bespoke website we call a WelcomeHub that is dedicated to their order and handover experience. This is delivered to the customer throughout the critical order to handover phase and all activity is tracked and reported on, triggering sales teams to leverage in the most effective way.
With this in place, retailers never miss an opportunity to improve customer experience if it starts to diminish, and never miss the chance to capitalise on increasing the value of an order by adding a service plan, dashcam or paint protection product – read more here .
So, how do we go from ‘yes, we want to give our customers the AutoBuzz experience’ to actually going live?
There are two critical elements to the Activation Process, both of which are driven by the AutoComms team. These are:
Content planning and creation
Data integration
We start by creating the compelling content that the business wants to share with customers in this particular section of the car-buying journey, focusing on practical next steps, local information and profitable upsells like accessories and service plans.
All the ‘heavy lifting’ is on the AutoComms production team and branded content is then approved at OEM level before being published along with ‘variable’ content that will be used to offer a completely personalised customer experience .
Leveraging branded assets but local information the AutoComms team produce the highly engaging content that is a rich mix of manufacturer and local retail.
In parallel, our data team is assessing the feed from the retailer DMS or CRM to ascertain the specific data points required to trigger communications at various points between order and delivery, and also to enable the personalised WelcomeHub.
The data will tell us: The car that has been ordered; the location of the order; the potential add ons available, etc. With this information each and every customer gets the rich experience they have been enjoying to date.
Whether it’s via an API or a regular data feed, integrating AutoBuzz is a straightforward process and the entire Activation Process can all be completed in a couple of weeks with minimal effort from the retailer team.
Want to find out more? Get in touch to get a small pilot set up and let us take you through the process. Drive efficiency through your sales team from September and free them up to handle new enquiries rather than manage drawn out forward order banks.
Our Award Winning software, AutoBuzz, is ready for you to activate, so click here to set up your demo today.
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